Having a modern, functional website is a basic requirement for businesses and individuals looking to succeed in today’s online environment. We can help evaluate your current site or create a new site for you that will get you noticed by your visitors. All of our sites use modern markup language, responsive design and white hat SEO techniques to make sure your site is noticed by your visitors and major search engines. We’ve been building successful portfolio and eCommerce sites for ten years. Let’s see what Luckae can do for you.
Responsive Design
Responsive design is more than just a trendy buzzword. It is an elegant solution to managing your website's appearance on a variety of devices and screen sizes. Just five or six years ago we had to make a completely separate site for mobile devices, and now it can be accomplished with one set of code. We can keep your site looking clean and professional on every device.
SEO
Search Engine Optimization (SEO) is a set of tools and techniques that help your site climb the search engine ladders. It's based in understanding how sites like Google and Bing index tiny, often hidden details of your site, and making sure you have that information setup. Local SEO techniques also help your business get noticed online in your local market.
Analytics
Analytics are the cornerstone to understanding your business in the digital world. Track your website growth, customer demographics and behavior, traffic sources, platform use, and hundreds of other metrics that will give you insight into how your company is performing online. Analytics also provide real-time insight into how changes or improvements in your business are received.
What is going to have the greatest impact on small businesses in 2015 is the ability to scale very quickly by using technology. Small businesses used to be thought of as local mom-and-pop shops, but it is now possible for a small company to be at the center of the world by selling its products worldwide overnight. Small businesses can partake in the digital revolution and expand their business by distributing their own mobile apps or by partnering with vendors to sell their products worldwide using online business partners, without having to figure out the logistics behind it nor planning exhaustive capital investments.
– Max Dufour, partner, Harmeda
ECOMMERCE
Selling online? It’s become easier than ever to create an online store with a wide range of do-it-yourself platforms, but understanding how to effectively reach your customers and manage your online business isn’t as simple. Luckae has helped our customers generate over $1,000,000 per year in online sales through store design, integrated email campaigns, online advertising, affiliate marketing, and social media.
Online Payments
We'll get you setup to start taking payments from all major credit cards, plus alternative payment sources like PayPal and Amazon for a very low rate. Accept international currencies and set your own rates. We'll also make sure your payments are PCI compliant, so you never have to worry about insecure data or data theft. Export your data directly to Quickbooks or Xero. Luckae can even help you setup tax rates for your store.
Analytics
As an individual or small business, your resources are limited, so every piece of information helps. We'll help you track every aspect of your customers journey through your store, from referral to purchase. Track your marketing campaigns, find out what customers are buying, how long it takes them to buy, who your best customers are and more. Create segmented reports to get a deeper understanding of your customers by age, gender, or region.
Email Marketing
Luckae can help you grow your customer email lists, create segmented lists based on location and interests, and setup A/B Testing on your deliveries so you can see what is most effective. We focus on conversions and constantly improving open and click-through rates to make sure your message is being delivered efficiently and effectively. Add campaign tracking to your emails so you can instantly see the results and ROI of your efforts.
Annual Online Sales ($Billion)
Online sales have grown between 14% – 17% each year since 2010, generating over $300 billion in revenue in 2014. It is estimated that number will grow to over $347 billion in 2015, and as much as $491 billion by 2018.
Source: Statista
SOCIAL MEDIA
The best way to grow your social audience is with authentic, relevant messages that resonate with your audience. Don’t simply advertise to them, but engage them in a conversation. We’ve spent a lot of time figuring out the algorithms on Facebook, Twitter, Instagram and others, and we’ll help you grow your audience quickly and organically by posting at optimal times, using techniques that are proven to work.
Social Media Analytics
Collect insights into who your followers are and what they respond to on your social channels. Get custom reports on your social followers demographics and location, and analyze conversations around your brand for positive and negative sentiments. Most importantly, you'll get actionable information on your social outreach efforts and be able to fine tune your message with accurate data reporting, cutting out the guess work and saving valuable time.
Integration
Bring the conversation to your store and site by integrating your social media accounts directly onto your pages. Add simple 'share' and 'like' buttons for quick feedback, and customize the appearance of those shares on social media. Use social media to run contests and promotions on your site. Additionally, use tools to bring your site directly to sites like Facebook and YouTube, where you can sell your product in even more ways.
Advertising
Social media channels are a fairly new avenue for spending your advertising dollars. We can help you understand the world of Facebook, Twitter, LinkedIn and StumbleUpon advertising - budgets, demographics, goals, and ROI. We'll also help you craft your messages for both desktop and mobile devices, and develop strategies for beta testing your ads for free before spending precious dollars on them.
Benefits of Social Media on Small Businesses
Increase Brand Recognition
Improved Brand Loyalty
More Opportunities to Convert
Higher Conversion Rates
Higer Brand Authority
Increased Inbound Traffic
Decreased Marketing Costs
Better Search Engine Results
Richer Customer Experiences
Find out how Luckae can help your business succeed online.