Google’s Mobilegeddon Coming April 21

Google’s Mobilegeddon Coming April 21

Google recently announced that websites that have not been optimized for display on mobile devices will be taking a huge hit in their search engine rankings:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

While Google is known to adjust their search ranking algorithms frequently, they never do so with such specificity or with such a public announcement. This move signals the end of responsiveness-as-an-option for websites. Google has often praised and recommended the use of responsive design over hosting a separate, mobile optimized site. Roughly 30% of web traffic currently comes from mobile devices, and that number is expected to grow steadily over the next few years.

What can you do?

If your website is already mobile friendly and you have a Google Webmaster Tools account, login and check the new “Mobile Usability” tab in the left sidebar under “Search Traffic”.  Google will tell you if it finds any issues with your design and if you will be impacted by the new algorithms.  If you don’t have a Google Webmaster Tools account or you are certain your website is not mobile friendly, contact us for an evaluation and a quote to upgrade your site.

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